6 Observations on Keeping up with Social Media in a Changing World

6 Observations on Keeping up with Social Media in a Changing World

More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
The Elusive “Best Day & Time” May Be Lurking in Plain Sight

The Elusive “Best Day & Time” May Be Lurking in Plain Sight

Looking for the best day & time has been an age old hunt for marketers, dating back to the days of email marketing and cold calling. While efforts have been made to provide this information, whether it’s through articles touting the “best day & time” to post...
How to Write a Meaningful Review Quickly

How to Write a Meaningful Review Quickly

Some interesting statistics about online reviews that shouldn’t surprise any of us: 84% of people trust online reviews as much as a personal recommendation. 31% more is spent by customers when a company has excellent reviews. On average, 1 negative review can cost a...
A Solid Strategy is What Takes Teams to the Super Bowl

A Solid Strategy is What Takes Teams to the Super Bowl

On Super Bowl Sunday the objective is clear. To score more points than the opponent and walk away with the trophy. Just like a business owner wants more customers, a medical office wants to be able to serve more patients, education institutions want more students and...

Companies Maximizing Social Media [INFOGRAPHIC]

Social media is more than just LOLCats and posts about political cartoons. It’s more than who’s having a baby and who just got new shoes. It’s not just pictures of family and pets. It’s a vital tool for business to promote and grow their brands...