NISM Blog
How to Engage Your Customers with Earth Day Promotions
Image source: Unsplash The concern about climate change has gone global in the past decade. It was about time - sea level is rising by 3.3mm each year, the planet’s polar ice sheets are losing huge masses, and Earth’s temperature has reached an all-time high increase...
Where to Use Your Logo for Marketing
One of the first things that consumers notice about a brand or a business is its logo. This is why businesses and corporations are highly particular about displaying their visual brand identities strategically. As a business owner, you have to consider your logo as a...
Save Yourself from a Copyright Violation
Image source: Unsplash I hope by now, we all know that just because we saw an image on the internet, it does not mean it's generally free for us to use as we please. A real-life example can be drawn from a situation a marketing person in my company faced a long time...
Using Humanizing Analytics to Appeal to Your Target Audience
Image Source: Pixabay When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...
Personal Branding Tips from Nancy Drew
I began a new research project this year – the history and mysteries of Nancy Drew. She’s influenced the world over the last ninety years and the world has changed her, and it’s been fascinating to consider the changes over nearly a century of mystery novels. In my...
4 Ways to Promote Accessibility and Inclusivity in Social Media
Whether you are run your own small-business accounts or manage communications for a fortune 500 company, it's easy to become overwhelmed when planning out your social media content timeline. With that in mind, I have created a shortlist of things to keep in mind while...
NISM Hosts YLAI Fellow Jean Carlos López
“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries across Latin America, the Caribbean, and Canada, who are matched with businesses and organizations...
Product Reviews Vs. Social Media Commentary: Which Matters More?
Image: Pexels Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
7 Best Social Media Image Practices for Businesses
The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly. Need proof? Posts with visuals see 2X more engagement on...