NISM Blog

Defamation And Social Media

Defamation And Social Media

Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....

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Social Media Crisis Management Planning

Social Media Crisis Management Planning

Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...

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Five-Star Strategies: The Art of the Customer Review

Five-Star Strategies: The Art of the Customer Review

In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...

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Is YouTube Shorts the Long-Game Winner?

Is YouTube Shorts the Long-Game Winner?

Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...

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6 Podcasts Perfect for Social Media Marketers

6 Podcasts Perfect for Social Media Marketers

Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...

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TikTok Ban: What It Means For The Future

TikTok Ban: What It Means For The Future

Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...

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