NISM Blog
Make Actionable Audits Work For You
Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
Establishing an Online Community with Facebook Groups
Image source: Unsplash Gathering as a community. A concept we have not forgotten but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful...
Maintaining Your Skills Through Continuing Education
In most professions, the learning doesn’t stop when you graduate. Having a career in social media, marketing or communications is no exception. However, the amazing thing about education in our world right now is that there are so many options to choose from, both...
Instagram Reels: Getting Started
While originally criticized for being a “TikTok copycat,” Instagram Reels have since gained positive responses from influencers, brands and users. After incorporating them into our own Instagram feed, we can 100% support the hype. Instagram Reels are here to stay and...
Why Today’s Marketers Need Social Media Strategist Certification
Image Source: Pexels Social media has become the preferred way for businesses to promote their products and services, engage with customers, and gain new clients. After all, the reach of social media platforms is huge! Facebook alone had 2.9 billion active users as of...
Happy 10th Anniversary NISM!
Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
10 Websites to Help Plan Your Next Social Media Campaign
Image source: Unsplash Social media platforms change, but how we work to build relationships with customers and potential customers hinges on understanding a broad range of marketing principles that are tried and true. This list includes 10 websites that can be...
3 Cyber Security “Fakes” to Watch Out for on Your Social Media
Image Source: Unsplash Social media provides excellent platforms for many of us to promote products and services and reach a much bigger, greater market around the world! Plus, we’re human and we are social creatures by nature (yes, even introverts crave people...
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality
Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it's important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s easy to...