NISM Blog

Meet and Greet: Lori Crever

Meet and Greet: Lori Crever

Get to know Social Media Strategist, Lori Crever! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...

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How to Become a Master at B2B Social Selling

How to Become a Master at B2B Social Selling

B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for the way we work and do business. And while there are still old-school tactics that are still deployed and successful today...

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When Vanity Metrics Lead You Down the Wrong Path

When Vanity Metrics Lead You Down the Wrong Path

Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...

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What makes a goal SMART?

What makes a goal SMART?

As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough to adapt to necessary adjustments along the way. There are several methods of how a goal can be designed and...

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