Social Media Strategist (SMS) Certification
Benefits of Certification
NISM sets a new standard of excellence for leaders and practitioners who excel in social media communications. The NISM certification process raises the level of sophistication and expertise for practitioners while increasing the confidence for the companies that hire them.
Stand Out Ahead of The Crowd
Master Proven Strategies and Tactics
Use The Right Tools for The Right Audience
Frequently Asked Questions
The exam assesses your knowledge across six content domains defined by NISM's Industry Advisory Committee. It validates your understanding of social media strategy best practices and your ability to apply them in real-world scenarios.
The exam was developed by NISM's Industry Advisory Committee, psychometricians, and content experts. These professionals collaborated to create questions that accurately assess competency in social media strategy, ensuring the exam meets rigorous standards for validation and reliability.
Exam Vouchers – $395 (includes proctor fee). Additional fees may apply for denied applications and retesting.
Applications are accepted continuously on a year-round basis. You can apply online and payment is required via credit card at the time of application.
The passing point was established using the Angoff-Modified technique, a criterion-referenced method widely used for setting passing standards on certification examinations.
Results are provided to the examiner immediately upon completion of the exam. Certificates are mailed within 2-4 weeks after passing. The specific passing score is determined through the Angoff-Modified methodology.
Yes, exam scores are confidential and will not be disclosed without a written request from the candidate.
Exam materials are unavailable for review due to security reasons. Candidates may mail comments regarding specific exam questions to NISM's processing address for consideration in future exam development.