Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up! Here’s what you’d learn: A crash...
Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker’s...
Photo by fauxels Employee advocacy on social media refers to employees promoting and representing their organization on their personal social media accounts. In organizations where employee advocacy is supported, employees willingly share and endorse company stories,...
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...