Featured Image by iStock Marketing today is a constantly changing and often your campaigns are being analyzed in real time right in front of your eyes. Teams often have access to real-time performance data, but quick access to metrics does not always mean quick...
Featured image by Mikael Blomkvist via Pexels Personalizing the customer journey will provide a more aligned sales process as they navigate your sales funnel and go deeper into your world. The customer data you get from their behavior reveals hidden insights about...
Does your local university have an on-campus faculty-supported student-run agency? We are not the first to attempt to start an agency on campus; however, we did our homework, and I can share the ins and outs of this kind of project for all community stakeholders,...
Featured image by Cup of Couple Hello? Is anyone there? That is what your customers feel when you post something….and then completely ghost them. Social media is no longer a digital bulletin board. It is a two-way street, where conversations drive connection and...
Featured image by Alena Darmel How do you know when your content strategy is failing? Creating a content strategy is a key part of long-term digital marketing. If you don’t have a plan for what to post on your relevant social media channels and when, you are limiting...
Featured image by Kampus Production If you are looking for a way to determine the ROI of your social media efforts, you should explore what your earned media value is. Simply stated, earned media is the dollar equivalent of paid media you have accumulated through your...
