A Case Study on Brand Visibility and Lead Generation

A Case Study on Brand Visibility and Lead Generation

Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we’re exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let’s...
Mastering Social Media Project Management

Mastering Social Media Project Management

Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Add Social Media Continuity Planning To Your 2024 To-Do List

Add Social Media Continuity Planning To Your 2024 To-Do List

Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
24 Sure-Fire Ways to Build a Strong Online Brand in 2024

24 Sure-Fire Ways to Build a Strong Online Brand in 2024

Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as ‘the plastics’...