The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is “Yes”, but let’s take a closer look at a...
Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
Photo by Firmbee.com One of the hardest challenges for a marketer is figuring out what steps to take to start building a brand. Overseeing a business’ reach and growth can be intimidating to anyone. Should you focus on specific keywords on your site, or should you pay...
