When Vanity Metrics Lead You Down the Wrong Path

When Vanity Metrics Lead You Down the Wrong Path

Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...
Tips for Creating an Effective Social Listening Query

Tips for Creating an Effective Social Listening Query

Social listening programs offer many benefits beyond reputation monitoring – it opens up a world of unstructured, online conversations that give brands new avenues for marketing in a way that is personal and effective. It also provides valuable research data that can...