5 Musts When Creating a Content Strategy

5 Musts When Creating a Content Strategy

Image source: Unsplash If you are a business or organization, you likely have one of these goals:  Sell products  Promote services  Gain subscribers  Acquire volunteers  Collect donations  Hire staff  How do you sell yourself to your target audience to reach these...
Make Actionable Audits Work For You

Make Actionable Audits Work For You

Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
Instagram Reels: Getting Started

Instagram Reels: Getting Started

While originally criticized for being a “TikTok copycat,” Instagram Reels have since gained positive responses from influencers, brands and users. After incorporating them into our own Instagram feed, we can 100% support the hype. Instagram Reels are here to stay and...
10 Websites to Help Plan Your Next Social Media Campaign

10 Websites to Help Plan Your Next Social Media Campaign

Image source: Unsplash Social media platforms change, but how we work to build relationships with customers and potential customers hinges on understanding a broad range of marketing principles that are tried and true. This list includes 10 websites that can be...
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality

Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality

Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it’s important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s...
Getting a Good Foundation for Your Social Media Strategy

Getting a Good Foundation for Your Social Media Strategy

Let me set the mood. It’s a beautiful spring day on a college campus. But you are stuck at your desk. It’s your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and...