Social Media Showdown: A Customer-Restaurant Dispute Goes Viral

Social Media Showdown: A Customer-Restaurant Dispute Goes Viral

Photo by Muhammed Furkan Biroğul In the age of social media, every interaction can become a pivotal moment in shaping a business’s reputation. The recent experience of New York resident Trevor Chauvin-DeCaro serves as a stark reminder of how mishandling customer...
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as ‘the plastics’...
Meet and Greet: Amie Thompson

Meet and Greet: Amie Thompson

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Battling Imposter Syndrome as a Social Media Professional

Battling Imposter Syndrome as a Social Media Professional

Since NISM brings together an international community of social media professionals who learn from one another in live webinars and virtual chats, it’s no wonder there’s one topic we see come up time and time again – Imposter Syndrome. Chances are you’ve clicked on...
Instagram Reels: Trendy and Targeted!

Instagram Reels: Trendy and Targeted!

Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there!  Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...