Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation

Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation

People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships.  Social media is also one of the...
3 SEO Tools You Should Know About

3 SEO Tools You Should Know About

Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...
Creating an Effective Social Media Marketing Campaign

Creating an Effective Social Media Marketing Campaign

Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential.  It’s the...
Utilizing Social Media Marketing for Your Real Estate Business

Utilizing Social Media Marketing for Your Real Estate Business

Effective marketing has always been one of the key challenges for any real estate business. Yet, it’s undeniably an essential component to success. Fortunately, the rise of the digital landscape has provided realty businesses with some great tools here. Chief among...
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality

Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality

Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it’s important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s...