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Using Humanizing Analytics to Appeal to Your Target Audience

Using Humanizing Analytics to Appeal to Your Target Audience

by Adrian Johansen | Mar 18, 2021 | Strategy

Image Source: Pixabay   When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...
Embracing Brand Transparency and Responsibility in Social Media

Embracing Brand Transparency and Responsibility in Social Media

by Adrian Johansen | Jan 5, 2021 | Strategy

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation.  It might be tempting...
Navigating the Ups and Downs of Social Media Comments

Navigating the Ups and Downs of Social Media Comments

by Adrian Johansen | Dec 15, 2020 | Community

Image Source: Pexels   As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute.  There are few other platforms online, let alone any with any other...


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