For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...
Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break. After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...
