Social Retail: COVID-19 Changed How We Buy

Social Retail: COVID-19 Changed How We Buy

Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
All of Those Stories

All of Those Stories

On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live.  Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...