Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer’s attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with...
A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it’s essential to keep your...
Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable. As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
“My business isn’t busy during ‘x month’ so we are not going to manage social media or do much marketing during that time.” Experts within the marketing & advertising world hear the above statement many times from clients throughout...
Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...
