In today’s always-connected digital age, understanding your audience is the best way to make courageous social media marketing choices for your personal and business brands. The social media landscape and platforms are changing all the time and with new platforms...
Photo by cottonbro studio As we approach the holiday season, the digital landscape is abuzz with hashtag holidays, from Black Friday and Small Business Saturday to Ugly Sweater Day. While these unconventional celebrations offer a goldmine for marketing and engagement,...
Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You’ve likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and...
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...
