NISM Blog
Missing Something? Social Media Research Is an Integral Part of Your Campaign
In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly! Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...
How to Host a Virtual Event or Fundraiser
During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
Social Retail: COVID-19 Changed How We Buy
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
Fourge Meet and Greet
Recently the social media team members at Fourge Social became the first agency in Iowa to achieve SMS certification through the National Institute for Social Media. While there are many reasons for an agency to obtain certification and training for their team...
Why is it so hard to secure our own masks first?
Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began to wander. As I watched the animated woman in the video dutifully follow instructions and secure her own mask before securing her...
Fourge Social is the First Agency in Iowa to be Certified by the National Institute for Social Media
“Taking the National Institute for Social Media (NISM) Social Media Strategists (SMS) course not only improved our skills as a marketing/social media professional, but added a wealth of knowledge to our company,” says Christine Melaas of Fourge Social in Dubuque, IA....
Just Starting Out on Social Media? Follow These Three Brands
Customers are looking to connect with brands on social media in an authentic and unique way. They want to see more than product stats and bland content. They want you to engage with them. They want to be heard. They want to see the heartbeat of your business. When...
Social Media Managers vs. Community Managers: Why You Need Both
As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...
The National Institute for Social Media is proud to be the official sponsor of the ‘Why I Social’ Podcast
We are very excited to announce the National Institute for Social Media (NISM) is the new official sponsor for the Why I Social podcast. Why I Social is a bi-weekly podcast (released every other Tuesday) that highlights social media professionals “who get social...