NISM Blog
Social Listening for Strategic Planning
“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
My Mind is Full – How Can I Be Mindful?
Do you get overwhelmed by the daily work, struggles, and sheer volume of information in your job? Do you sometimes feel the urge to just go to a place where there is quiet, no internet, and no expectations? Oh, how wonderful that would be. Would be? How wonderful that...
Creating an Effective Social Media Marketing Campaign
Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential. It’s the...
Thank You Educators
It is Teacher Appreciation Week and at the National Institute for Social Media (NISM) we are so grateful for our amazing educators. Teaching can often be a thankless job, but our educators continue to show up, share their knowledge and expertise, and challenge...
Getting Started on Twitter
For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence. I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...
Skol Marketing Meet and Greet
We’ve started introducing you to some of our individual Social Media Strategist professionals here at NISM, but we also would like to introduce you to an agency who chose to certify its social media team members. The social media team at Skol Marketing became the...
3 Meaningful Ways to Build Community Online
There are several different definitions of the word “community.” One definition of the word is “a group of people with a common characteristic or interest living together within a larger society.” If you think about it, the social media realm sounds an awful lot like...
Skol Marketing is the First Agency in Minnesota to be Certified by the National Institute for Social Media
When asked how Social Media Strategist certification through the National Institute for Social Media has helped his social media team, Ben Theis stated, “I think it really has done what I wanted it to do, and helps us stand out from the competition and give us that...
Changes to Continuing Education Credits
As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...