The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story

The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story

Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area.  His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
Missing Something? Social Media Research Is an Integral Part of Your Campaign

Missing Something? Social Media Research Is an Integral Part of Your Campaign

In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly!  Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...
Happy 10th Anniversary NISM!

Happy 10th Anniversary NISM!

Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
Strategic Planning. Think Tactically

Strategic Planning. Think Tactically

Ahh.. the joys of assembling a strategic marketing communications plan.  For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...