Memes: Are They Right or Wrong For Your Business?

Memes: Are They Right or Wrong For Your Business?

If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...
6 Tips for Mastering Real-Time Marketing During Real-Time Events

6 Tips for Mastering Real-Time Marketing During Real-Time Events

Real-time marketing is about tapping into an active audience on digital communication channels, like social media, during large-scale events and trending conversations. Big-name brands have huge followings on their social channels, and those fans and followers are...
Staying Creative in a Content-Heavy World

Staying Creative in a Content-Heavy World

Free photo download here Imagine you’re asked to write a blog post about social media distracting employees from their work. You think, “This will be easy. There have got to be tons of statistics about how bad social media is for productivity.” Then, you do what...
Social Media Managers vs. Community Managers: Why You Need Both

Social Media Managers vs. Community Managers: Why You Need Both

As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...