NISM Blog
5 AI Tools for Digital Marketing
Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You've likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and terror of...
Social Media Marketing and SEO: A Winning Combination
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Tips for Creating an Effective Social Listening Query
Photo by Gavin Whitner Social listening programs offer many benefits beyond reputation monitoring – it opens up a world of unstructured, online conversations that give brands new avenues for marketing in a way that is personal and effective. It also provides valuable...
4 Takeaways on Managing your Online Personal Brand
Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...
7 Tips for Creating an Integrated Content Calendar
Which sounds more exciting – planning your content for the next 6-12 months or planning a beach vacation? Okay, maybe that isn’t a fair match up, but creating a content calendar can be a fun, satisfying practice that sets you and your team up for success. And yes,...
Cyber Social: Make the Most of Black Friday with This Checklist
In the run-up to Black Friday and Cyber Monday, your marketing goes into overdrive. The biggest sales event of the year is a necessity for brands, so it’s important to get it right. Your social channels play a particularly crucial role here. With more customers...
Meet and Greet: Amanda Andresen
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
6 Observations on Keeping up with Social Media in a Changing World
More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...