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Product Reviews Vs. Social Media Commentary: Which Matters More?

Product Reviews Vs. Social Media Commentary: Which Matters More?

by Rodney Laws | Mar 4, 2021 | Strategy

Image: Pexels  Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
Why You Need To Consider Backing Up Your Social Media Accounts Now

Why You Need To Consider Backing Up Your Social Media Accounts Now

by Rodney Laws | Dec 31, 2019 | Strategy

Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only digital marketing but also business in general. Key contracts are won through Twitter discussions. LinkedIn chats can...
Cyber Social: Make the Most of Black Friday with This Checklist

Cyber Social: Make the Most of Black Friday with This Checklist

by Rodney Laws | Nov 19, 2019 | Strategy

In the run-up to Black Friday and Cyber Monday, your marketing goes into overdrive. The biggest sales event of the year is a necessity for brands, so it’s important to get it right. Your social channels play a particularly crucial role here. With more customers...


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