The Best Lead Hooks to Infuse Into Your Content Marketing

The Best Lead Hooks to Infuse Into Your Content Marketing

In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
What makes a goal SMART?

What makes a goal SMART?

As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough to adapt to necessary adjustments along the way. There are several methods of how a goal can be designed and...
4 Takeaways on Managing your Online Personal Brand

4 Takeaways on Managing your Online Personal Brand

Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...