NISM Blog
Courageous Social Media Marketing Choices: When is it Best to Say Goodbye?
In today’s always-connected digital age, understanding your audience is the best way to make courageous social media marketing choices for your personal and business brands. The social media landscape and platforms are changing all the time and with new platforms...
An Interview With Three Higher Ed Social Media Professionals
Photo by Keira Burton Chat with enough college students about social media work and you’re almost guaranteed to hear one question over and over: “How do I become a social media professional?” A social media career is a relatively new track—the first professional...
Navigating the Festive Frenzy: The Art and Impact of Hashtag Holidays
Photo by cottonbro studio As we approach the holiday season, the digital landscape is abuzz with hashtag holidays, from Black Friday and Small Business Saturday to Ugly Sweater Day. While these unconventional celebrations offer a goldmine for marketing and engagement,...
Meet and Greet: Kyle Majerus
Get to know Social Media Strategist, Kyle Majerus! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
Examples of Positive Brand Communications Amidst COVID-19
These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states close their borders and individuals are told to stay indoors following mandated shelter-in-place protocol. All these...
Top 4 Tips On How Your Business Can Use UGC On Its Website
User-generated content (UGC) is a powerful thing. It goes beyond branded content by offering genuine, customer-led sentiment, praise, and even the occasional negative review. Consequently, it’s authentic, and that is what really matters when it comes to winning over...
Meet and Greet: Lori Crever
Get to know Social Media Strategist, Lori Crever! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
8 Tips for Conducting Synchronous and Non-Synchronous Learning Sessions Using Video Conference Tools
Across the world, educators are racing to move traditional classrooms to a virtual environment because of COVID-19. Social distancing will help to minimize the impact on the world and we realize that we need to move our classrooms digital, but how do we do that...
How to Become a Master at B2B Social Selling
B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for the way we work and do business. And while there are still old-school tactics that are still deployed and successful today...