How to Become a Master at B2B Social Selling

How to Become a Master at B2B Social Selling

B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for the way we work and do business. And while there are still old-school tactics that are still deployed and successful today...
Can You Teach an Experienced Marketer New Tricks?

Can You Teach an Experienced Marketer New Tricks?

We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here’s what she had to say! Employees across the U.S. work under the assumption that learning is done on the job...