NISM Blog
How to Optimize Your Google Ads Campaign
A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it's essential to keep your Google...
Should You Keep Copywriting In-House or Outsourced?
Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable. As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
How to Become Top-of-Mind with Consumers
"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time." Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...
6 Observations on Keeping up with Social Media in a Changing World
More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
The Latest Trends in Content Marketing
The digital marketing landscape is evolving fast. As a result, companies need to update their strategies over time. In this post, we’re going to have a look at the latest trends in content marketing so that you can make sure your strategy is heading in the right...
Twitter Lists and Your Social Strategy
Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you've assigned them to. For example, if I have connected with individuals that I know value education, I can add them to a list labeled: Education. Then...
Skittles in the Rain: Social Listening Offers Unique ROI Opportunity
If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
Changing of the Seasons
As I drove to Duluth over the holiday weekend, I found myself wondering where the summer went. I started lamenting over the fact that I didn't spend nearly as much time outdoors as I had envisioned, while at the same time, feeling a little excited by the promise of a...
Meet and Greet: Patricia Diaz
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....