NISM Blog
Social Media Etiquette: How to Navigate Sensitive Topics and Conversations Online
Photo by Alex Green It's not uncommon to find varying opinions online, because social media has become an integral part of our lives. It's where we connect with friends and family, share experiences, and engage in conversations that matter to us. However, things may...
Take Your Brand’s Online Presence to the Next Level
Photo by Marcus Aurelius It's time to unlock the secrets of success and amplify your online presence. In today's fast-paced digital landscape, a strong online brand is essential for success – it's no longer a luxury, but a necessity. Did you know that a powerful...
Six Top Tips for Social Media Management
Photo by Tatiana Syrikova In his role as the social media strategist for Tufts University, Mark Daly oversees the school’s flagship and alumni social media channel strategy—with more than 330,000 followers across the combination of channels he manages. In 2022,...
5 Things to Consider When Choosing If a Chatbot Is Right for Your Organization
We don’t have to go very far into the virtual world in order to find ourselves interacting with some kind of chat automation tool. Chat apps subscribers continue to climb higher than social media app subscribers and with that there’s a surge in the need for brands to...
Meet and Greet: Karly Hall
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
Actionable Metrics
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
Lessons Learned: To bot or not to bot?
It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution - that’s an answer that can only be found within your own goals &...
Meet and Greet: Bryan Welsh
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...