Optimizing Visibility: Combining Social Media and PR Strategies

Optimizing Visibility: Combining Social Media and PR Strategies

Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
Making Friends With Video: Ten Tips for Reel Success

Making Friends With Video: Ten Tips for Reel Success

Photo by Skye Studios on Unsplash Does the thought of appearing on video make you cringe? Do you typically use a still picture whenever you can get away with it if attending a meeting on Zoom? If so, you’re not alone. Although computer and phone cameras are better...