How to Host a Virtual Event or Fundraiser

How to Host a Virtual Event or Fundraiser

During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
Making the Argument for a Social Media Council

Making the Argument for a Social Media Council

Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true.  Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Happy 10th Anniversary NISM!

Happy 10th Anniversary NISM!

Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
Valuable Social Media Tips for the PR Team

Valuable Social Media Tips for the PR Team

Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach.  Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...