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Gaming and Simulations in Digital Marketing Education

Gaming and Simulations in Digital Marketing Education

by Melissa Goodson | Jan 30, 2018 | EduSocial Blog, Strategy, Tools, Uncategorized

Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University.  Online gaming and simulations take the experience a step further to physically and...
Social Relationships will Fuel Change in 2018

Social Relationships will Fuel Change in 2018

by Melissa Goodson | Dec 14, 2017 | EduSocial Blog, Strategy, Uncategorized

What’s your goal for 2018? “Focus” is a good word to describe how I will approach my personal goals. I am an Assistant Professor teaching in Organization Development, Change, Marketing, Strategic Leadership, Management and Cultural Communications and Team...
Get Social at Work

Get Social at Work

by Melissa Goodson | Nov 30, 2017 | EduSocial Blog, Strategy, Tools, Uncategorized

Social technology use in the workplace often includes goals of enhancing productivity, influencing efficient collaboration and fostering a rich environment of communication.  According to recent research by McKinsey & Company, 72% of all companies use social...
#AllHallowsReadNISM: Individuals Who Turn Into Monsters

#AllHallowsReadNISM: Individuals Who Turn Into Monsters

by Melissa Goodson | Oct 5, 2017 | EduSocial Blog, Strategy, Tools, Uncategorized

The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some form of harm to others.  The intent of social media is to connect individuals and groups.  It is not a place to bash or virtually segregate others...
Building Alliances with Strategic Social Media Partners: It Takes Two

Building Alliances with Strategic Social Media Partners: It Takes Two

by Melissa Goodson | Sep 20, 2017 | EduSocial Blog, Strategy, Uncategorized

Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration on the topic with just one blog post. In that post, I outlined a plan to put partnerships into action. Now I will focus on...
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