Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
It’s no question that when it comes to Independence Day, Americans tend to go all out. According to this infographic, it is expected hungry barbecuers across the U.S. will spend $6.8 billion on July 4th food. It also comes as no surprise that more than 16,000...
July 8th is Math 2.0 Day – and it’s our opportunity to recognize that the world today runs on math and numbers! Social media professionals will be the first to tell you that without math, it would be incredibly difficult to have meaningful conversations with our...
We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here’s what she had to say! Employees across the U.S. work under the assumption that learning is done on the job...
On Super Bowl Sunday the objective is clear. To score more points than the opponent and walk away with the trophy. Just like a business owner wants more customers, a medical office wants to be able to serve more patients, education institutions want more students and...
