The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break.  After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...
Mise en Place: Exploring a New Setup for Learning

Mise en Place: Exploring a New Setup for Learning

In 2020 when a significant percentage of the world transitioned to working remotely, attending classes online, and having our groceries delivered to our front door, many fundraising organizations faced a new challenge.  With most donations coming from people who give...
Meet and Greet: Kyle Majerus

Meet and Greet: Kyle Majerus

Get to know Social Media Strategist, Kyle Majerus! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
The Best Lead Hooks to Infuse Into Your Content Marketing

The Best Lead Hooks to Infuse Into Your Content Marketing

In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
Tips for Creating an Effective Social Listening Query

Tips for Creating an Effective Social Listening Query

Photo by Gavin Whitner Social listening programs offer many benefits beyond reputation monitoring – it opens up a world of unstructured, online conversations that give brands new avenues for marketing in a way that is personal and effective. It also provides valuable...