Another Social Platform? Here’s What You Need to Know About Clubhouse

Another Social Platform? Here’s What You Need to Know About Clubhouse

If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...
Create a Compelling Job Description to Attract the Best Marketing Pros

Create a Compelling Job Description to Attract the Best Marketing Pros

Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Embracing Brand Transparency and Responsibility in Social Media

Embracing Brand Transparency and Responsibility in Social Media

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation.  It might be tempting...
All of Those Stories

All of Those Stories

On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live.  Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...
Strategic Planning. Think Tactically

Strategic Planning. Think Tactically

Ahh.. the joys of assembling a strategic marketing communications plan.  For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...