Image: Pexels Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation. It might be tempting...
