Managing Your Mental Health While Working in Social Media

Managing Your Mental Health While Working in Social Media

There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
The Future of Work: Top Marketing Tech Skills

The Future of Work: Top Marketing Tech Skills

Technology has taken over many industries, including Digital Marketing. Companies have to reach their audience on the platforms that they spend the most time on. For instance, a couple of decades ago, it was television, but today everyone is always on one digital...
How to Leverage Social Media Marketing During the COVID-19 Pandemic [Infographic]

How to Leverage Social Media Marketing During the COVID-19 Pandemic [Infographic]

Social networks have changed many aspects of our daily routine, especially business and, therefore, marketing via social services is a significant trend among all brands. Now, with the outbreak of coronavirus and an appalling economic downturn, it seems that a new era...
Made you Click: The Clickbait Debate

Made you Click: The Clickbait Debate

In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
Examples of Positive Brand Communications Amidst COVID-19

Examples of Positive Brand Communications Amidst COVID-19

     These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states close their borders and individuals are told to stay indoors following mandated shelter-in-place protocol. All these...