September 29, 2020
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the…
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Stay up to date with the latest social media marketing insights, trends, and best practices.
September 15, 2020
2020: The Year of ‘Cancel Culture’
I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape…
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August 27, 2020
Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live
Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a…
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August 6, 2020
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter…
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July 7, 2020
The Future of Work: Top Marketing Tech Skills
Technology has taken over many industries, including Digital Marketing. Companies have to reach their audience on the platforms that they spend the most time on.…
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June 23, 2020
How to Leverage Social Media Marketing During the COVID-19 Pandemic [Infographic]
Social networks have changed many aspects of our daily routine, especially business and, therefore, marketing via social services is a significant trend among all brands.…
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May 14, 2020
Made you Click: The Clickbait Debate
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click…
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March 31, 2020
Examples of Positive Brand Communications Amidst COVID-19
These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states…
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February 18, 2020
The Best Lead Hooks to Infuse Into Your Content Marketing
In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or…
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January 28, 2020
When Vanity Metrics Lead You Down the Wrong Path
Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value…
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