5 Legal Issues in Social Media Marketers Should Be Aware of

5 Legal Issues in Social Media Marketers Should Be Aware of

There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
Navigating the Ups and Downs of Social Media Comments

Navigating the Ups and Downs of Social Media Comments

Image Source: Pexels   As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute.  There are few other platforms online, let alone any with any other...
Meet and Greet: Jessica Flagel

Meet and Greet: Jessica Flagel

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Unfriending “Friends” on Facebook

Unfriending “Friends” on Facebook

On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
Strategic Planning. Think Tactically

Strategic Planning. Think Tactically

Ahh.. the joys of assembling a strategic marketing communications plan.  For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...