5 Legal Issues in Social Media Marketers Should Be Aware of

by | Feb 9, 2021 | Uncategorized | 0 comments

There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also be aware that no one is posting slander on your page. Lastly, you should ensure that you have the legal rights to anything that you post on your page.

1. Use the Copyright Logo

Whether you are discussing your own product or someone else’s product, it is always absolutely essential that you use the actual logo after the name of the product. This will remove all liability from your person when you use this trademark logo. This will prevent you from being sued in a court of law for not following copyright guidelines.

The trademark logo is easy to use and there’s no reason why you shouldn’t employ it in your writing on social media. You should give credit where credit is due when it comes to copyright law. It is so simple and easy to add the trademark logo after a name and it will save you so much of a headache in the long term. It will also rightfully afford credit to whoever copyrighted the product in the first place.

2. Plagiarizing Your Posts

You should ensure that no one is copying your post and then posting them to their own page. There are people out there who seek out social media content so that they can copy it and put it on their own page as though they had invented it themselves. This is known as plagiarism and it poses a legal risk.

3. Copyright Ownership

Anyone who posts your feed on to their own page should be aware that they may be violating copyright. The product that you sell should have valid copyright attached to it. This is in order to prevent other people from copying your product.

If you have legitimate copyright attached to your product, then that means anyone who posts a comment or post about your product must include the copyright information in that post. If they do not do that, they are violating copyright infringement laws. This allows you to get the credit for the product that you invented.

4. Slander

Slander is the act of defaming someone’s reputation by speaking ill of them or their product. Technically speaking, posting negative posts about you or your product can entail slander. Should someone post negative feedback about your product on your social media page, you are able to take them to court for posting slander.

The reason why these laws exist is in order to keep your business from having to see negative attention. This is meant to keep the reputation of your business in sterling condition. Slander can pose a serious risk to the health of your business.

5. Legal Ownership of Posts

You should also be sure that you stay in the right when it comes to copyright. Contractual disputes can become more common than you would like if you post comments about items that are copyrighted by someone else. People can easily do a trademark search and find out that what you posted about on someone else’s web page was not your own copyrighted item. You should always include the copyright logo after you post a comment about a product that is copyrighted.

This is just some of the basic legal framework surrounding the issues of copyright infringement and slander. You can do your own personal research in order to learn more about each of these subjects. Learning considerations related to copywriting, plagiarism and slander are necessary in order to understand how to properly operate a social media page for a business.

Social media is a platform that is used for communication and digital marketing. It should remain free of any legal issues. The legal aspects of business can take place anywhere, including on a social media venue. This is why it is important to understand the ins and outs of how copyright law pertains to social media.

Headshot photo of the author, Delan CooperAuthor: Delan Cooper

Delan Cooper is a writer with years of experience in marketing communication. He enjoys meeting new people and reading more books to get inspired for his own book. Connect with him on Twitter.

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