Salient Role of B2B SEO in Generating High-Quality Leads

Salient Role of B2B SEO in Generating High-Quality Leads

What is SEO? Search engine optimization is the process of securing better traffic and visibility for a site in an organic manner. The goal is to appear naturally for all the relevant niche terms and keywords.  SEO is always looking for ways to improve the existing...
Using Humanizing Analytics to Appeal to Your Target Audience

Using Humanizing Analytics to Appeal to Your Target Audience

Image Source: Pixabay   When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...
4 Ways to Promote Accessibility and Inclusivity in Social Media

4 Ways to Promote Accessibility and Inclusivity in Social Media

Whether you are run your own small-business accounts or manage communications for a fortune 500 company, it’s easy to become overwhelmed when planning out your social media content timeline. With that in mind, I have created a shortlist of things to keep in mind...
A New Social Media App Just Entered the Scene: Hive

A New Social Media App Just Entered the Scene: Hive

This just in: thanks to a TikTok influencer and a One Direction “psychic,” a new app has skyrocketed in popularity overnight becoming the No. 1 social media app on Apple’s App Store and the No. 2 most-downloaded app overall. The Hive Social app (official name: theHIVE...