Why Social Media is Important for Business

Why Social Media is Important for Business

Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Using Story Mapping to Improve Audience Experiences

Using Story Mapping to Improve Audience Experiences

Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Strategies for Reaching Your Target Audience

Strategies for Reaching Your Target Audience

As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth.  Advancing technology continues...
Businesses, Action Required. Facebook Analytics Terminated June 30

Businesses, Action Required. Facebook Analytics Terminated June 30

Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021.  As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...
Five Original Ways to Get More People Sharing Your Content

Five Original Ways to Get More People Sharing Your Content

A cherished dream of every content creator is getting the article viewed by as many people as possible. One of the ways to reach a larger audience is by sharing the content. Before creating and publishing any article, it is crucial to thoroughly analyze the subject,...