4 Ways to a Wow Factor on Instagram

4 Ways to a Wow Factor on Instagram

Recently, Facebook has taken more steps toward prioritizing meaningful interactions between friends and family and less on brand content, allowing Instagram to step in as “the new home for brands.” This means it is more important than ever for Instagram marketers to...
Instagram: It’s as Simple as ABC

Instagram: It’s as Simple as ABC

Instagram is an incredible platform to get your brand out there. It allows companies to show their clientele the business from the inside. Instagram also allows your company to reinforce brand values, brand identity and voice. First of all, as a business you need to...
Social Media Managers vs. Community Managers: Why You Need Both

Social Media Managers vs. Community Managers: Why You Need Both

As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...
Tell Your Story with Brand in Social Media

Tell Your Story with Brand in Social Media

Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...

Why You Should Clean Up Your Social Media Profiles Before Applying For Jobs

Social media has changed most of our lives over the past decade, in some ways for the better and in some ways for the worse. Until a few years ago it would be unthinkable for many of us to upload our most intimate thoughts, feelings and even pictures and videos online...