A few weeks ago, I was trying to line up a time to visit one of my best friends from college. She ended up calling me on the phone to discuss specifics and while we were talking, I thought about the last time we talked on the phone. I can’t even remember when we did....
For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence. I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...
There are several different definitions of the word “community.” One definition of the word is “a group of people with a common characteristic or interest living together within a larger society.” If you think about it, the social media realm sounds an awful lot like...
As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...
Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began to wander. As I watched the animated woman in the video dutifully follow instructions and secure her own mask before securing her...
Customers are looking to connect with brands on social media in an authentic and unique way. They want to see more than product stats and bland content. They want you to engage with them. They want to be heard. They want to see the heartbeat of your business. When...
