In the run-up to Black Friday and Cyber Monday, your marketing goes into overdrive. The biggest sales event of the year is a necessity for brands, so it’s important to get it right. Your social channels play a particularly crucial role here. With more customers...
The digital marketing landscape is evolving fast. As a result, companies need to update their strategies over time. In this post, we’re going to have a look at the latest trends in content marketing so that you can make sure your strategy is heading in the right...
Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you’ve assigned them to. For example, if I have connected with individuals that I know value education, I can add them to a list labeled: Education....
If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
As I drove to Duluth over the holiday weekend, I found myself wondering where the summer went. I started lamenting over the fact that I didn’t spend nearly as much time outdoors as I had envisioned, while at the same time, feeling a little excited by the promise...
Looking for the best day & time has been an age old hunt for marketers, dating back to the days of email marketing and cold calling. While efforts have been made to provide this information, whether it’s through articles touting the “best day & time” to post...
