What’s your goal for 2018? “Focus” is a good word to describe how I will approach my personal goals. I am an Assistant Professor teaching in Organization Development, Change, Marketing, Strategic Leadership, Management and Cultural Communications and Team...
We received such great feedback about our #AllHallowsReadNISM series (October’s blog posts about the marketing mistakes that scare our SMS community), we decided to try another theme for December – goals and predictions. We asked our SMS community to share both! 2018...
Social technology use in the workplace often includes goals of enhancing productivity, influencing efficient collaboration and fostering a rich environment of communication. According to recent research by McKinsey & Company, 72% of all companies use social...
The Sunday before Thanksgiving I darted into a local grocery store to grab the dozen-or-so items I still needed for Thursday’s big dinner. On the list were all the ingredients for Green Bean Casserole. I knew where to get to everything I needed – with the exception of...
In today’s hyper-competitive marketplace, a business owner needs to understand and adapt to change. Consumers demand excellent customer service; businesses are finding new ways to satisfy customers by providing customer care on social media platforms. Are you being...
The National Institute for Social Media (NISM) is excited to welcome one of its newest educators into our highly skilled community, Magdalena (Lena) Schurmann, SMS. Not only is Lena a talented Social Media Strategist (SMS) who owns her own business, but Lena is also...
