Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some form of harm to others. The intent of social media is to connect individuals and groups. It is not a place to bash or virtually segregate others...
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary book and following #AllHallowsRead on all of the major social media platforms. As someone who loves books – and loves...
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself. Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...
Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration on the topic with just one blog post. In that post, I outlined a plan to put partnerships into action. Now I will focus on...
