NISM Blog
5 Musts When Creating a Content Strategy
Image source: Unsplash If you are a business or organization, you likely have one of these goals: Sell products Promote services Gain subscribers Acquire volunteers Collect donations Hire staff How do you sell yourself to your target audience to reach these...
Make Actionable Audits Work For You
Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
Establishing an Online Community with Facebook Groups
Image source: Unsplash Gathering as a community. A concept we have not forgotten but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful...
Connecting with the younger generation online.
"How do you do fellow kids?" With a 5 second clip of Steve Buscemi, skateboard slung over his shoulder and all, 30 Rock has unintentionally encapsulated how many brands targeting Gen Y and Z appear on social media: oblivious and out-of-place. Young consumers are a...
Staying Creative in a Content-Heavy World
Free photo download here Imagine you’re asked to write a blog post about social media distracting employees from their work. You think, “This will be easy. There have got to be tons of statistics about how bad social media is for productivity.” Then, you do what...
MEET AND GREET: Melissa Mathews
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Can you do too many CEUs?
Talking in the SMS community this month about the work everyone’s doing over the summer brought an interesting question to light. Can you do too many CEUs? Our focus has been on the power of learning and how important it is to stay up-to-date in our industry. But with...
Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand
Content marketing has matured and I’ve committed to learning more about it this summer. We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
I Will Survive – A Song, Compliance, Governance and How the European Union Ruined my Summer – or not?
I am sure if I were to hum the tune of “I Will Survive” by Gloria Gaynor you would all be able to join in. Oh come on, let’s try it just for the fun of it….See, you can do it! As I was riding in my car home from work the other day the song was playing on the radio....