NISM Blog
Instagram Reels: Getting Started
While originally criticized for being a “TikTok copycat,” Instagram Reels have since gained positive responses from influencers, brands and users. After incorporating them into our own Instagram feed, we can 100% support the hype. Instagram Reels are here to stay and...
Why Today’s Marketers Need Social Media Strategist Certification
Image Source: Pexels Social media has become the preferred way for businesses to promote their products and services, engage with customers, and gain new clients. After all, the reach of social media platforms is huge! Facebook alone had 2.9 billion active users as of...
Happy 10th Anniversary NISM!
Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
Staying Creative in a Content-Heavy World
Free photo download here Imagine you’re asked to write a blog post about social media distracting employees from their work. You think, “This will be easy. There have got to be tons of statistics about how bad social media is for productivity.” Then, you do what...
MEET AND GREET: Melissa Mathews
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Can you do too many CEUs?
Talking in the SMS community this month about the work everyone’s doing over the summer brought an interesting question to light. Can you do too many CEUs? Our focus has been on the power of learning and how important it is to stay up-to-date in our industry. But with...
Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand
Content marketing has matured and I’ve committed to learning more about it this summer. We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
I Will Survive – A Song, Compliance, Governance and How the European Union Ruined my Summer – or not?
I am sure if I were to hum the tune of “I Will Survive” by Gloria Gaynor you would all be able to join in. Oh come on, let’s try it just for the fun of it….See, you can do it! As I was riding in my car home from work the other day the song was playing on the radio....
Family Picnics, Sun, and Learning?
Oh, sweet summer. Where I live in Minnesota, it’s finally arrived after a miserably long snow-filled winter. All I want to do is get outside and soak up the sun….and learn. Summer is a pretty ideal time to immerse yourself in a new learning opportunity. If that feels...