How to Optimize Your Google Ads Campaign

How to Optimize Your Google Ads Campaign

A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it’s essential to keep your...
5 Musts When Creating a Content Strategy

5 Musts When Creating a Content Strategy

Image source: Unsplash If you are a business or organization, you likely have one of these goals:  Sell products  Promote services  Gain subscribers  Acquire volunteers  Collect donations  Hire staff  How do you sell yourself to your target audience to reach these...
Three Ways to Create a Connection with Your Creative Team

Three Ways to Create a Connection with Your Creative Team

Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
NISM Hosts YLAI Fellow Jean Carlos López

NISM Hosts YLAI Fellow Jean Carlos López

“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries across Latin America, the Caribbean, and Canada, who are matched with businesses and organizations...
Another Social Platform? Here’s What You Need to Know About Clubhouse

Another Social Platform? Here’s What You Need to Know About Clubhouse

If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...