Social Media Prep for the New Year

Social Media Prep for the New Year

As we get closer and closer to the holidays and possibly taking winter breaks before the new year, you may notice you have more time to plan for the new year. So when you have some slow days in the office, in-person or virtual, use your time wisely doing some social...
College Seniors Guide to Social Media Branding

College Seniors Guide to Social Media Branding

Why is having personal branding on social media important for graduating seniors? After graduation, your student role transitions into a potential employee. As you job search, you want to manage impressions of your skills, abilities, and experiences on your social...
Getting a Good Foundation for Your Social Media Strategy

Getting a Good Foundation for Your Social Media Strategy

Let me set the mood. It’s a beautiful spring day on a college campus. But you are stuck at your desk. It’s your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and...
Start Mapping Out Your Social Media Development!

Start Mapping Out Your Social Media Development!

When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...
Valuable Social Media Tips for the PR Team

Valuable Social Media Tips for the PR Team

Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach.  Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...