Social Wayfinding: Navigate the noise

Social Wayfinding: Navigate the noise

Imagine you are sailing on a vast ocean. You have all the tools to get to your destination, sail, maps, and GPS, but how well you use the tools will determine how fast you get there.  And let’s be honest, you want to get there faster. Because the sooner you get to...
More Than Just Fireworks

More Than Just Fireworks

It’s no question that when it comes to Independence Day, Americans tend to go all out. According to this infographic, it is expected hungry barbecuers across the U.S. will spend $6.8 billion on July 4th food. It also comes as no surprise that more than 16,000...
A Journalist’s Approach to Instagram

A Journalist’s Approach to Instagram

A sports writer gets to a local hockey arena a couple hours early, leaving plenty of time to set up in a spot with his or her laptop and to prepare for the game. With the stillness of the arena except for maybe a few workers, the reporter snaps a photo from the top of...