A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...
I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
