The Business of YouTube: An Interview with Roberto Blake

When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for us – our brands, our videos, and the freedom we’re afforded on social media platforms.

Post and Ghost

What’s better than sitting around a campfire trying to scare the daylights out of your friends? Have you mastered the art of leaving people wondering what just happened? Good for you – unless you’re doing it to your followers on social media. Post and Ghost While...

Businesses Not Being Social on Social

In the last few years, there’s been a trend towards organizations describing themselves as “a social business.” Because of the way this term is used, it can come off like a buzzword. In reality, it’s really important — and amidst all the other ways your business...

3 Steps To Making Facebook Work For Your Small Business

When even President Barack Obama admits that we are a “Google and Facebook nation” you know it’s time for your small business to get social and get active. Obviously there’s plenty of debate on whether the trend of usage is moving towards Tumblr, Twitter, or Google +...

Why You Should Clean Up Your Social Media Profiles Before Applying For Jobs

Social media has changed most of our lives over the past decade, in some ways for the better and in some ways for the worse. Until a few years ago it would be unthinkable for many of us to upload our most intimate thoughts, feelings and even pictures and videos online...