As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...
I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
Starting a business is hard. With all the legal and money stuff, it can get overwhelming. On top of that you need be on social media, and there are so many choices out there. You have to figure out which ones will work best for you. For someone who loves to have most...
Amy Jauman, our Chief Learning Officer, recently returned from a trip to Bahrain to teach the Social Media Strategist Certification Prep Course. Sixteen students attended this class, the second one held in Bahrain. I composed this little poem about her trip just for...
