Instructor Highlight – Dr. Jennifer Pollard, SMS

Instructor Highlight – Dr. Jennifer Pollard, SMS

The team at the National Institute for Social Media (NISM) is excited to introduce you to one of our newly certified instructors, Dr. Jennifer Pollard, SMS.  Dr. Pollard is an industrial an organizational psychologist and a developmental strategist who has worked with...
What’s the difference between a strategist and a fortune teller?

What’s the difference between a strategist and a fortune teller?

I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...
NISM Education Comes to Germany!

NISM Education Comes to Germany!

The National Institute for Social Media (NISM) is excited to welcome one of its newest educators into our highly skilled community, Magdalena (Lena) Schurmann, SMS.  Not only is Lena a talented Social Media Strategist (SMS) who owns her own business, but Lena is also...
Best Value Social Media Certifications – NISM vs Hootsuite

Best Value Social Media Certifications – NISM vs Hootsuite

In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
Hired Guns: Avoid Shooting Yourself in the Foot

Hired Guns: Avoid Shooting Yourself in the Foot

One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself.  Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...