Trends in Social Media Research and Analytics

Trends in Social Media Research and Analytics

Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company’s success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical...
Caught in a Lie

Caught in a Lie

My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...

NISM 2016 Job Study Review

One of NISM greatest priorities is to actively listen to its audience. To become the best resource for our members and partners, we have to stay attuned to their needs and relevant to the trends of their workplaces. This is especially important in such a...