Why Social Media is Important for Business

Why Social Media is Important for Business

Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Certificate vs. Certification:  Is There a Difference?

Certificate vs. Certification: Is There a Difference?

The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is “Yes”, but let’s take a closer look at a...
An Honest Conversation with Four Social Media Strategists

An Honest Conversation with Four Social Media Strategists

Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS.  The discussion gave us insights into how...
See the Amazing Faces of NISM: Coming to Instagram

See the Amazing Faces of NISM: Coming to Instagram

If you stay up to date on all things NISM, you most likely read our last blog post on “Hosting a Successful Instagram Takeover.” Well, as you might have guessed, that article was no coincidence!  2020 has been a difficult year full of hurdles, and yet, our community...
Meet and Greet: Jessica Flagel

Meet and Greet: Jessica Flagel

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...