Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media more for more than just marketing purposes. They are connecting with customers and establishing real-world relationships.
Social media is a great way for businesses to know what they are excelling in and what they need to improve on. By responding quickly to people’s opinions you grow trust and start building a more personal relationship with customers.
To be successful in business you need a strong customer base – without customers you have no business. That’s why making an effort to create relationships with your clientele is crucial. When a personal relationship with clients and customers is created, they are more likely to come back to you every time they need your product or service. They are also more likely to spread a positive word about your business.
According to the 2011 Experian Social Media Consumer Report, 91% of the American adults are now active online. This is exactly why it is so important to be online; you need to go were the customers are. My challenge for you is to put your company on the map with social media, and start engaging.