Instagram is an incredible platform to get your brand out there. It allows companies to show their clientele the business from the inside. Instagram also allows your company to reinforce brand values, brand identity and voice. First of all, as a business you need to...
As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...
Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...
Social media has changed most of our lives over the past decade, in some ways for the better and in some ways for the worse. Until a few years ago it would be unthinkable for many of us to upload our most intimate thoughts, feelings and even pictures and videos online...
It’s not easy being a high profile professional in the age of social media and rating apps. Let’s be honest; after a fifty-hour work week (if you’re extremely lucky), who wants to spend time worrying about what your online presence is like? Any free...
