Using Story Mapping to Improve Audience Experiences

Using Story Mapping to Improve Audience Experiences

Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Strategies for Reaching Your Target Audience

Strategies for Reaching Your Target Audience

As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth.  Advancing technology continues...
Businesses, Action Required. Facebook Analytics Terminated June 30

Businesses, Action Required. Facebook Analytics Terminated June 30

Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021.  As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...
Salient Role of B2B SEO in Generating High-Quality Leads

Salient Role of B2B SEO in Generating High-Quality Leads

What is SEO? Search engine optimization is the process of securing better traffic and visibility for a site in an organic manner. The goal is to appear naturally for all the relevant niche terms and keywords.  SEO is always looking for ways to improve the existing...
Using Humanizing Analytics to Appeal to Your Target Audience

Using Humanizing Analytics to Appeal to Your Target Audience

Image Source: Pixabay   When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...